Privacy Policy
1. Who We Are
Optificial-AI is an AI-powered back-office automation platform for construction, field service, and related industries. We operate at www.optificial.com and can be contacted at sales@optificial.com.
We are committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).
2. Information We Collect
We may collect the following types of information:
- Contact information — your name, email address, phone number, and company name when you book a demo or get in touch with us.
- Usage data — pages visited, time spent on the site, browser type, and device information collected automatically via analytics tools.
- Communications — any messages, enquiries, or feedback you send us directly.
We do not collect sensitive personal information (such as health, financial, or government identity information) through this website.
3. How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and schedule product demonstrations.
- Communicate with you about our products, updates, and relevant industry information.
- Improve our website and understand how visitors use it.
- Meet our legal and compliance obligations.
We will not use your personal information for any purpose that you would not reasonably expect.
4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties.
We may share your information with trusted third-party service providers who assist us in operating our website and running our business — such as scheduling tools (Calendly) and analytics providers (Google Analytics). These providers are required to handle your information securely and only for the purposes we specify.
We may disclose your information if required by law or to protect the rights, property, or safety of Optificial-AI, our customers, or others.
5. Cookies & Analytics
Our website uses cookies and similar tracking technologies to analyse site traffic and improve your experience. This includes Google Analytics, which collects anonymised usage data.
You can control cookie settings through your browser. Disabling cookies may affect some functionality of the site.
6. Data Storage & Security
Your information is stored securely and protected against unauthorised access, disclosure, or misuse. We take reasonable technical and organisational measures to keep your data safe.
Our website is served over HTTPS. Any personal information you submit is transmitted securely.
7. Your Rights
Under the Australian Privacy Act, you have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request that we delete your information (subject to legal obligations).
- Opt out of marketing communications at any time.
To exercise any of these rights, contact us at sales@optificial.com. We will respond within 30 days.
8. Third-Party Links
Our website may contain links to third-party websites (such as Calendly for demo bookings). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects when the most recent changes were made. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.
10. Contact Us
If you have any questions, concerns, or complaints about how we handle your personal information, please contact us:
Optificial-AI
Email: sales@optificial.com
Website: www.optificial.com
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).